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About Terry
Dean
 Six years ago, Terry Dean delivered
pizzas for a living, and was $50,000 in debt. He
decided to try marketing products online, starting out with
only a computer, an Internet connection, and a strong desire
to succeed.
Within
just 6 months, he was earning his full living online, and
over the next few years, he went from debt to creating one
of the largest and most successful Internet-based marketing
businesses in the world. His site,
www.bizpromo.com is visited by millions monthly and he
has over 90,000 subscribers to his newsletter. He earns over
a million dollars annually from his web site sales and
subscriptions.
He has
helped thousands of others recreate his own success over the
years, and is highly in demand as a speaker and consultant.
Terry normally charges $1000 an hour to teach and consult
with others-but here, you receive five tapes filled with
information during our lengthy marathon session on
copywriting. He’ll teach you why to do it, how
to do it, and provides you with concrete examples
that you’ll be able to adapt, and use right away.
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Terry exposes the
myth of online Ad Copy-and reveals how successful marketers
really create their copy
In “Million
Dollar Web Copywriting” Terry and I discuss why “writing for the
web” is actually a myth. Terry’s common-sense advice is backed
up with years of testing what works-and what doesn’t, and you’ll
benefit from what he’s learned as you hear him discuss:
● Secrets
that master copywriters know that generate thousands of dollars
in sales (you'll know them too, and be able to use them on your
own site)
● The
two reasons people really buy
online - and which is the number one factor that motivates
them to act. You'll be able to appeal to this too, after
learning what it is..
● How
changing just 3 things in your site's copy can increase your
profits dramatically (learn which ONE thing you should change
before anything else!).
● Long copy
versus short copy: which sells best, and why,
based on solid testing
● Common
myths about sales letters-replaced with little-known facts
● The 2
goals a web site must have to succeed online.
● Common
graphics mistakes that make sales go down-and how to avoid
them
● Discover
the 3 elements that make the difference between
excellent online ad copy and poor copy-and how to make sure
your copy has the right ones.
●Learn why
exclusivity works to drive sales-and how to use it
effectively on your site
Terry Dean has taught me a tremendous amount over the three years
I've known him. I swear every time I talk to Terry he comes up
with a multi-thousand dollar idea for me!"
Mark Wittkowski, President,
http://www.onlineautomation.com
This is just
the beginning of what you’ll be learning in these
information-packed series of 5 tapes. I fired question after
question at Terry, asking him the questions that people who want
to really sell online have (I know I did, at least!), and I
gathered his answers here into what amounts to a phenomenal
“crash course” in power copywriting.
You may have
put up some web sites already, and be making decent sales. You
may have a grasp of copywriting principles. But I can almost
guarantee that you’ll learn things you didn’t know before about
how to write to sell-and sell well-from Terry, whether you’re
just starting out, or a seasoned marketing pro.
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What
Million Dollar Web Copywriting
is
not:
Over the
years, both Terry and I have sadly seen some “interesting”
(and even unethical) practices in selling products to people
online. Some of them make me quite angry because they don’t
deliver, or they offer false promises.
I decided
to clarify what this series of lessons (and the full
transcription) are NOT:
▪ This is
not just advertising for affiliate programs
masquerading as information
▪ This is
not a “get rich quick” scheme that doesn’t involve
effort. Terry gives you the tools for writing outstanding
sales letters, but it does take work and effort. But the
results are well worth it in the results that you’ll see.
▪This is
not just 1 or 2 bits of advice padded with lots of fluff
or hype. There’s already too much of that out there.
Instead,
it’s a series of 5 full tapes with both sides filled with
information that can help you start earning more by
converting more of your traffic into buyers-if you
use the information and resources that we discuss.
I went back
and looked over some top-selling sales letters and sites
after talking with Terry, and guess what? The ones that were
doing the best, were using the techniques he shares here!
I don’t
think it’s a coincidence, and I’d like you to learn what
they are, too, in this exciting tape and transcription
series.
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Learn How to Craft
the Perfect Web Promotion
The goal for
your web site is to convert your web site visitors into
buyers. It takes more than a sleek web design or Flash
intro to do this, and even the best products will falter if the
writing doesn’t sell.
Terry is a
master at selling. He knows what works, and what doesn’t, and
uses this knowledge to maintain one of the highest-earning
marketing businesses online today. Best of all, he shared with
me during these interviews exactly how he does it, and
how he creates an integrated marketing campaign.
During the
interview, Terry disclosed some of his best-kept methods,
including…
How
to write unstoppable web headlines that generate sales
The headline is
by far the most important part of any web site sales copy. It is
often the difference between drawing people in to read further,
or having them “click away” to another site.
In Million
Dollar Web Copywriting Terry discusses how to create
winning headlines that generate interest and pull people in.
This is key to having them read your sales presentation, and to
motivating them to buy.
You’ll learn:
√ How to
create headlines that stop people in their tracks-and make
them want to learn more.
√ Where to
find great ideas for your headlines-using methods that
master marketers know and use all the time
√ How changing
just a few words in the headline can double your
sales
√ Why you want
to test different headlines against each other (and how
to do this)
√ Headline
phrases that work every time to bump response rates up
√ How to
communicate the main benefit in your headline-and increase
your product sales dramatically!
The headline is
important, and can often “make or break” sales. But there’s a
lot more to crafting powerful sales copy that does what it’s
meant to do: sell. So Terry goes to the next step, and literally
dissects what makes winning ad copy, the type that motivates
people to buy.
He shares his
own method for writing sales letters with you in this series of
lessons designed to help you improve your own sales
letters and web copy.
Discover “The
Internet Ad Formula”-and watch your sales take off
AS I mentioned
before, I’ve been marketing for quite awhile, and I STILL
learned things from these in-depth interviews with Terry Dean.
During one portion of this “guerrilla sales writing course”
(that’s what I think of this as), he literally pulled apart and
dissected top-selling sales letters and ads, and discussed
exactly how they are created, and why they work.
I was stunned,
as I heard him disclose methods that I had seen but hadn’t
understood, or known how to do myself (now I do, and trust me,
I’ll be using these on my own sites!)
Terry goes
step-by-step through how to write an online sales letter that
will pull like crazy for you. He didn’t leave anything out.
By the time he’s finished, you have a complete template to
follow that you can use for writing your own sales letters.
You’ll learn
the elements of a great sales
letter in detail:
▪Why
pre-heads and post-heads are important-and what to
include in each for maximum effectiveness
▪ Why
stories sell - and which ones work best
▪ How to get
great testimonials - and use them effectively- even for
products that are brand new!
▪ Inside tips
on building credibility - and why this is vital.
▪The most
powerful writing style known- and how to use it in your own
copy.
▪ What the
major “hot buttons” for buying are, and how to hit them
to increase your conversions
▪ How to
write to engage readers-and get them to keep scrolling down
to learn more
▪ How to craft
the perfect closing: guarantees, deadlines, free offers
and the all-important P.S.: things you must know to nudge people
into buying from you.
▪ How to sell
“dollars for dimes”-and why you want to use this powerful
marketing tool
▪ Learn about “the
dual readership path” and why you must address it in
your sales copy to get the best results.
I don’t know of
anyone who is better at “getting into the customer’s mind” and
marketing to them than Terry (unless it’s myself, of course!)
And we both disclose, divulge, and in detail discuss our
favorite secrets of creating great marketing copy.
You’ll learn
how to up sell-right in your online copy-and earn more than you
might have. There’s a special way to do this, and Terry shares
how he uses it to generate extra sales.
After he shows
you how to create a powerful online sales letter, Terry doesn’t
stop. He goes into one of the most important methods of reaching
customers online today: email marketing.
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Creating
“killer” emails doesn’t have to be difficult-once you’re
given the tools
One area of
copywriting that many people struggle with is creating
emails that get opened and read.
After ordering “Million Dollar Web
Copywriting” you’ll understand how to write
emails like the pros do, including what works-and what
doesn’t.
Terry gives
you tools for crafting powerful email messages, including:
-Learn
where the headline should really go in emails (it
isn’t the traditional spot).
- How to
create subject lines that get opened
-Why
personalization is critical (and how use it effectively)
-Why you
DON’T want to sell from your emails (and what you
want to do instead)
-HTML
versus text: which to use, and why
-The best
length for emails (and the worst!)
-The
perfect ratio between content and ads in your emails
-How to
avoid being accused of “Spam”
Terry
even shares about email list management companies, and how
to find a great one to help you get started. You’ll have the
information and resources to create outstanding email
campaigns that get noticed-and responded to! |
Ads and pop-ups
are important to your online marketing,
and Terry and I address both of these. You’ll learn information
that can save you both time and money, including the best
placement for your ads (knowing where to place them can double
or triple your sales), along with expert tips on writing
effective ones.
For instance,
there’s a specialized format for great classified ads-and
Terry lays it out for you. Just follow it, and your ads will be
much more professional (and more likely to get responses).
There’s a
major mistake most people make when creating banner ads.
Terry lets you in on what it is, how to avoid it-and how to make
sure the critical element you want is present! He shares
what works best when marketing with banner ads based on his own
research.
He goes into
the ins and outs of effective marketing online, and dispels
other common myths in the process. You’ll learn:
√ Why your
conversion rates aren’t as important as another formula he
shares for learning how much you’re really earning
√ A method for
doubling your conversion rates that most people don’t
use-but should!
√ How to
discover what your customers really want and need-and use it
in writing more powerful copy
√ Learn Terry’s
tips for generating a flow of traffic to your web site,
and enticing people to buy once they get there!
√ How
writing for the Web can be vastly different from writing
offline-and when you need to know the difference.
I’ve just
covered some of the highlights of what gets discussed in this
informative copywriting course that we’ve put on tape, and
transcribed as well.
Now, I have
another question for you:
How much is
learning how to create sales letters that SELL worth to you? In
terms of the income you could be earning…the product sales, the
growth of your email list…your ability to gain affiliates?
Some people
would say it’s hard to put monetary value on something this
important. After all, creating powerful sales copy is one of the
most important skills for success on the Internet, and here,
Terry and I share with you exactly how it’s done.
This skill
could be earning you thousands, or even hundreds of thousands,
for years to come.
At the same
time, we wanted to make this tape series and transcription
available to as many people as possible. While others out there
are charging $300 and $400 for far less, I’ve decided to offer
it for a limited time
for only $147.00
That’s $147.00
for the chance to learn from one of the greatest copywriters and
marketers today. Terry reveals in these taped interviews his
secrets and tips on creating powerful sales copy that gets
results. And my package includes a full transcript of the tape
series that you can print out, highlight, mark up, and refer to
again and again.
But there’s more…
This price
includes some exciting bonuses worth more than the price of the
tape series itself.
I believe in
over-delivering to my clients, and these bonuses are an example.
Each one alone is worth hundreds of dollars, but I’ve included
them to help you get the right start with online marketing.
When
you order
Million Dollar Web Copywriting, you’ll
also receive the following bonuses, designed to give you
practical tools for marketing better, smarter, and for less
money.
You’ll receive
in addition to the tapes and transcription three
special bonuses.
Bonus 1:
receive 25% off of
the list price of any of the informational products listed
below. These books and manuals will teach you professional
marketing and promotion methods that are essential to anyone
interested in earning money by selling.
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www.directmarketingexpert.com:
Double or triple your sales, using this proven method for
marketing that starts where most others leave off! You can
have a great book, a great product-but if you don’t know how
to market it, you won’t sell. I’ll share insider tips and
secrets that are guaranteed to work in this “tell all “ book.
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www.consultingexpert.com:
this
information-packed manual contains a step-by-step blueprint
for creating your own consulting business, with industry
information, insider tips, and advice to get you started from
the ground up.
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www.seminarexpert.com:
find out the methods that I have used for over 15 years to
help others successfully promote their own seminars. You’ll
have everything you need to get started, and promote your own
seminars and start making income.
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www.professionalspeakingsuccess.com:
would you
like to learn how to make $5,017 a day minimum as a
professional speaker? It’s not just possible, it’s probable
and in fact many earn much, much more. You can, too, using the
methods that I share in this 6-tape audio cassette program
that discusses the exact steps to take to get started in this
highly lucrative profession-even if you’ve never spoken
before! A $97 value.
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www.selfpublishingsuccess.com:
here
you’ll receive a full recording of my day-long seminar on how
to successfully write, publish, and market. You’ll hear the
same information that I share at seminars, information that
can help you succeed, because you’ll have the right tools. A
$97 value
Bonus 2:
Receive 20 minutes of free professional consulting
Starting a new business is the time when you need help most-and
I wanted to offer it to you. For a limited time, when you
order “Million Dollar Web Copywriting”,
you will receive 20 minutes of free consultation with me.
This is a bonus worth over $150, since my hourly rate is
normally $500 per hour: but you’ll receive this bonus
absolutely free.
I believe
in mentoring others to success, and this bonus is my way of
acting on this belief. During our time together you can ask me
any questions you have about writing copy that sells and
starting your online business-and I’ll give you straight answers
and advice, including resources you can contact and “insider
tips” I’ve learned.
Bonus 3:
Come to professional seminars at half
price-and learn directly from industry pros.
When you want to get the right start, who better to learn from
than those who have already succeeded? The third bonus I’m
offering was designed to give you access to some of the top
experts in the consulting, speaking and marketing industries.
When you order “Million Dollar Web
Copywriting”
you will
receive 50% off
of any one of the following seminars over the next 12 months:
www,publishingprofit.com
www.infoproductsseminar.com
www.seminaronseminars.com
www.publicityseminar.com
Please visit the web sites above, and check out the prices that
I charge for these seminars. You’ll see that this bonus, by
itself, is worth $500! But because I want you to be fully
equipped for successfully marketing your products, you’ll gain
entrance to them at a huge discount.
My personal guarantee: you’ll love the information you receive,
and learn valuable tips on creating copy that sells-or you
receive a full refund.
No
questions asked.
People who have
worked with me before know that I can’t stand dishonesty, or
those who try to sell products to others that don’t deliver on
the promise. This is why I have one of the strongest guarantees
you will see anywhere.
if after ordering
Million Dollar Web Copywriting
you don’t feel that this is some of the most practical, useful
advice on writing sales copy for the Internet, if Terry’s advice
and counsel don’t cover the points we discuss above,
just contact me
within 90 days and I’ll completely refund 100% of your
purchase price.
I can’t state
more strongly than this how valuable I believe this information
is, or how highly I regard Terry, his methods, and his ability
to teach others.
My goal in
offering this tape series and full transcription is to help you
jumpstart your own online marketing, and start earning the
income you’ve always wanted to. And killer copy is necessary for
this to happen; in fact, it’s impossible to earn real income
online without great, persuasive sales copy.
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"I give him
a 10. Fred Gleeck is Fantastic. Super! Outstanding! He tells
you what to do, how to do it, and he sets you in motion for
success. A day with Fred Gleeck is a day on the road to
success."
Dr. Ellen Ettinger |
Order “Million Dollar Web Copywriting”
-and start turning site traffic into buying customers .
I believe that
learning to write effective sales copy is one of the most
important skills a person can have, if they’re serious about
earning online. It’s the difference between “just making it” and
“really doing well” in many cases. After all, when people go to
your web site, it’s your words that persuade them to buy,
not fancy graphics.
I want to help
you learn this valuable skill, and start using it to become a
success. I look forward to hearing from you how this information
has helped you, and how your own online sales have increased.
Here’s to
writing copy that sells - and doing it well,
Fred Gleeck
P.S.
I’m excited that Terry Dean has shared some of his favorite
copywriting tips and advice in this series of 5 tapes. I gave
him question after question, rapid-fire, because I didn’t want
to waste a minute of our time together. I would hate to see you
lose out on this “marathon session” with him, or to miss out on
hearing what he has to say. Doesn’t it make sense to
order your own copy and receive not only the
5 tapes, but a full transcription, along with the 3 bonuses
worth hundreds of dollars?
